Apple released Passbook in iOS 6 update, and it’s one of the features that impress me much in iOS 6. Passbook allow users to collect all coupons, cinema tickets, boarding pass in their iPhone.
With Passbook, there is no need anymore to download and register any other third-party ticket-collecting apps. I think it would be extremely convenient for general public in the coming future. However, such trend shows less sign in Taiwan market.
Recently in Taiwan, smartphone user population is seeing obvious growth among total cell phone population. Nevertheless, the way users in Taiwan using smartphone is much different to place where iPhone was invented, says USA.
For example, in Taiwan, seldom do general public purchase legitimate digital music. People here are already used to buying things on internet, but much more on traditional website rather than on mobile web or within smartphone apps. Since iOS 6 was released in June 2012 for developers only, and in September 2012 for all iOS devices users, I have seen only two taiwanese companies who had started developing services regarding to Passbook.
Besides digital purchasing digital music, goods, and e-books on mobile devices, many O2O services which are already popular in USA or western countries are still unfamiliar to Taiwanese consumers. This phenomenon from time to time frustrates startups and developers on this island.
While browsing through old posts on Facebook, I happened to find that the Beta version of iCloud was released on August 2, 2011. It’s only a little bit longer than one year.
As a staff in mobile app startup, I always pay much attention on newest internet services, OS, apps, platforms, updates, and etc.
I couldn’t quite remember well that if iCloud provided exactly same functions by then as it does right now. For me, now, iCloud is an service feature that I couldn’t live without.
First of all, I backup my iPhone and iPad in iCloud storage. Besides, I sync lots of data between devices by iCloud. For example, documents saved in Keynote, Pages, and Reminder iOS app. Not only apps developed by Apple, the Day One app that I am using to writing this article now also syncs between my Mac and iPhone by iCloud. What’s more, recently I’m using iMessage while texting with friends who are also iPhone user more often than ever, trying to replacing WhatsApp.
For some users of Macintosh and iOS devices, a lot of applications developed by Apple seems to be weird when they were released at once. However, for the time being, we gradually find out those applications become essential features and merge into our daily working habits. As we all have heard much in articles, It’s a company which rarely listen to feedback from users but seem to know more about what users need. Some needs are beyond our imagination.
I can’t imagine what my daily life would be like if iCloud is down for even one day. Variety of Internet services and gadgets do provide people with more probabilities and capabilities in life and work, but maybe we are at the same time tied to them too much.