一段 Apple 的宣傳文案

在我的上海辦公室隔壁,某家傳媒公司的牆上寫了一段 Apple 的宣傳文案:

This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
When you start by imagining
What that might be like,
You step back.
You think.

Who will this help?
Will it make life better?
Does this deserve to exist?
If you are busy making everything,
How can you perfect anything?

We don’t believe in coincidence.
Or dumb luck.
There are a thousand “no’s”
For every “yes.”
We spend a lot of time
On a few great things.
Until every idea we touch
Enhances each life it touches.

We’re engineers and artists.
Craftsmen and inventors.
We sign our work.
You may rarely look at it.
But you’ll always feel it.
This is our signature.
And it means everything.

「我們不相信巧合或是運氣。每一個 Yes 的背後,都有數千個 No。我們花了很多時間在琢磨少數幾個很偉大的事物,直到我們的每個點子都能使它接觸到的生命更加美好。我們是工程師和藝術家,我們是工匠和發明家。

你可能不常看到那些點子,但你一定會感受得到它們無所不在。那就是我們的署名,那為我們所做的一切賦予了意義。」

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